---
title: "Phygital Retail: Lessons from a SpareBank 1 Seminar | Woopz"
description: "Marcus Bomann of Woopz on phygital retail at the SpareBank 1 seminar: what shoppers now expect in store and how digital tools help staff, not replace them."
url: https://woopz.ai/blog/insights-from-the-sparebank-1-retail-seminar
---

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3. Marcus Bomann on Phygital Shopping

Retail experience20 August 2025·1 min read

# Marcus Bomann on Phygital Shopping

Marcus Bomann of Woopz on phygital retail at the SpareBank 1 seminar: what shoppers now expect in store and how digital tools help staff, not replace them.

![Marcus Bomann presenting at the SpareBank 1 retail seminar](https://woopz.ai/_astro/marcus-bomann-seminar.DYKuZnG7_rKx6L.webp)

On this page

1. [Phygital shopping connects the store and the screen](#phygital-shopping-connects-the-store-and-the-screen)
2. [What modern shoppers expect in-store](#what-modern-shoppers-expect-in-store)
3. [Technology should support employees, not replace them](#technology-should-support-employees-not-replace-them)
4. [Key takeaway](#key-takeaway)

[Watch the full seminar recording on Vimeo](https://vimeo.com/1073124708/dc83d62ee4).

## Phygital shopping connects the store and the screen

Customers no longer separate online and offline shopping as clearly as retailers do. They expect product information, availability, comparison and assistance to be available wherever they are. In the store, that expectation creates a clear opportunity for better digital support.

At the SpareBank 1 retail seminar, Marcus Bomann from Woopz shared how retailers can combine the strengths of physical stores with digital product access.

## What modern shoppers expect in-store

- Fast access to product information without waiting for staff.
- Personal help when the decision is complex or high value.
- Availability across sizes, variants and related products.
- A clear path from browsing to purchase, even when an item is not on the shelf.

## Technology should support employees, not replace them

A strong phygital setup gives customers more independence while helping employees provide better service. Digital tools can answer repetitive questions, while staff focus on advice, fit, context and trust.

### The store becomes a place for guided discovery

When digital product data is available inside the store, customers can compare options and employees can guide shoppers with more confidence. The result is a store experience that feels more complete and more responsive.

## Key takeaway

The future of retail is not physical or digital. It is physical and digital working together in one customer journey.

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## Keep reading

[![Woopz Infinity Aisle kiosk in a fashion store](https://woopz.ai/_astro/fashion-kiosk.g6QLw1mV_ZPjOLN.webp)Inventory strategy8 Jul 2026Endless Aisle Is Old News. Infinity Aisle Is 2026.Infinity Aisle lets stores sell a wider range without buying every item first. How Woopz and DK Company are moving the endless aisle model forward.Read article ](https://woopz.ai/blog/endless-aisle-with-dk-company)[![Digital Product Passport illustration](https://woopz.ai/_astro/digital-product-passport.Dn0dophh_Z9r6zy.webp)Product data12 Jun 2026The Digital Product Passport Needs More Than Data. It Needs Distribution.A Digital Product Passport only creates value when shoppers and staff can reach it: in stores, online, via QR codes, existing barcodes and APIs.Read article ](https://woopz.ai/blog/woopz-digital-product-passports)

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